Screen Charm vs Loom: Features, Pricing and User Reviews 2026

Screen Charm

Mac Screen Recorder with Auto-Zoom

Screen Recording

Loom

Easy Video Messaging for Teams

Screen Recording Video Communication+1 more

Screen Charm

Mac Screen Recorder with Auto-Zoom

Screen Recording

Loom

Easy Video Messaging for Teams

Screen Recording Video Communication+1 more

Screen Charm

Screen Charm is a desktop application built exclusively for macOS that records your screen with professional polish. It captures your screen activity, microphone audio, and system sounds all at once, eliminating the need for complicated setups.

The standout feature is its smart zoom effect. As you move your cursor or click, the recording automatically zooms in to highlight what you're showing. This keeps viewers focused on the important parts without manual editing later.

You can also add your webcam feed with custom backgrounds, making your tutorials more personal and engaging. The built-in editor lets you trim clips and add text overlays right after recording. Everything exports in stunning 4K quality or any resolution you choose.

Loom

Loom is a tool that lets you create video messages by recording what's on your screen along with your voice and face. It's different from video calls because people can watch your message whenever it's convenient for them, without needing to schedule a meeting.

When you record with Loom, it saves the video to the cloud right away and creates a link you can share. The person watching can leave comments on specific parts of your video, making feedback easy and clear. Loom works through a Chrome extension, desktop app, or mobile app.

The platform includes smart AI features that automatically remove pauses and filler words from your videos, add titles and summaries, and create written versions of what you said. This makes your videos more professional without extra effort.

Features of Screen Charm and Loom

Screen Charm

Smart auto-zoom follows cursor automatically
4K UHD video export quality
Webcam overlay with custom backgrounds
Simultaneous microphone and system audio recording
Built-in video editor with trim and text tools
Smooth cursor movement tracking
Click effects for emphasis
Native macOS application for optimal performance
One-time payment with lifetime updates
Unlimited video exports

Loom

Record screen, camera, or both simultaneously
Instant cloud upload and shareable links
AI auto-enhancement removes filler words
Video editing with trim, text, and arrows
Timestamped comments and reactions
Automatic transcriptions in 50+ languages
Integration with Slack, Gmail, Jira, Notion
Chrome extension, desktop, and mobile apps
Team workspaces and privacy controls
View analytics and engagement tracking

Use Cases of Screen Charm and Loom

Screen Charm

Screen Recording Tutorial Creation

Loom

Screen Recording Quick Update Sharing Async Update Sharing Feedback Sharing Meeting Recording Training Video Creation Stakeholder Communication

Pricing of Screen Charm and Loom

Screen Charm

Screen Charm uses a straightforward pricing model with a single one-time payment option. There are no monthly subscriptions or recurring fees.

The app is free to download and use for recording. You can test all features to ensure it meets your needs. However, exporting your recorded videos requires purchasing the Lifetime Deal for $49.90.

This one-time payment includes:

Unlimited exports with no restrictions
Lifetime updates for all future features and improvements
4K UHD quality exports
Microphone support for voiceovers
Camera support with background customization
All Screen Charm features present and future

The company also offers a 30-day refund policy, so if you're not satisfied, you can request a full refund within 30 days of purchase.

Loom

Loom offers flexible pricing plans to fit different needs. The Starter plan is completely free and includes 25 videos with 5-minute recording limits, unlimited meeting length, transcriptions in over 50 languages, and basic collaboration features like comments.

The Business plan costs $15 per user monthly (billed annually) and removes all video limits, giving you unlimited videos and recording time. You also get basic editing tools, the ability to remove Loom branding, and download options.

The Business + AI plan is $20 per user monthly (billed annually) and includes everything in Business plus advanced AI features. You get auto-video enhancement, advanced editing, automatic meeting notes and recap emails, plus the ability to turn videos into text documents.

For larger companies, the Enterprise plan offers custom pricing with advanced security features including SSO, SCIM, custom data retention, Salesforce integration, and a 99.95% uptime guarantee.