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Tray.io

Tray.io

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Last Updated:10/23/2025
Pricing:
CustomUsage-based
Category:
Business Process AutomationWorkflow AutomationEnterprise Integration Platform
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OpenArt AI

OpenArt AI

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What is Tray.io

Tray.io is an integration platform as a service that connects different business applications and automates tasks between them. You can build workflows using a visual drag-and-drop interface without writing code, though developers can add custom scripts when needed.

The platform includes Merlin Agent Builder, which lets you create AI agents that can understand requests, make decisions, and take actions across your connected systems. These agents work in Slack, Microsoft Teams, or through web interfaces.

Tray.io works with popular tools like Salesforce, HubSpot, Google Workspace, Slack, and hundreds more. You can sync data, trigger automated responses, and create complex processes that adapt to your business needs. The platform handles everything from simple two-app connections to enterprise-wide automation projects.

Features of Tray.io

  • Low-code visual workflow builder with drag-and-drop interface

  • Merlin AI Agent Builder for intelligent automation

  • 600+ pre-built app connectors and universal API connector

  • Task-based flexible pricing model

  • Real-time monitoring and detailed logging

  • Enterprise security with SSO and compliance certifications

  • Embedded white-label solutions for customer integrations

  • Team collaboration with role-based access controls

  • Dedicated support and customer success resources

Tray.io Pricing

Pro

Custom

What's included:
  • Best for specific mission critical use case within a team
  • 3 workspaces included
  • 7-days log retention
  • Task-based usage pricing
  • 600+ connectors available
  • Visual workflow builder
  • API available
  • Pairs with Merlin Agent Builder (sold separately)
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Team

Custom

What's included:
  • Best for multiple use cases within a department
  • 20 workspaces included
  • Everything in Pro package
  • All add-ons available for purchase
  • Advanced integration capabilities
  • Enhanced collaboration features
  • Priority support options
  • Pairs with Merlin Agent Builder (sold separately)
Enterprise

Custom

What's included:
  • Best for multiple departments and customer integrations
  • Unlimited workspaces
  • Everything in Team package
  • All add-ons included
  • Access to Embedded Bundle
  • 30-day log retention included
  • SSO and advanced security
  • Dedicated customer success manager
  • 24/7 support available
  • Pairs with Merlin Agent Builder (sold separately)
Merlin Agent Builder

Custom

What's included:
  • Build AI agents with reasoning and learning capabilities
  • Pre-built ITSM accelerator included
  • 50,000 tasks ready to go
  • Deploy agents to Slack, Teams, web, or API
  • Built-in memory and context management
  • Guardrails and audit logs
  • Guided onboarding
  • Enterprise support
  • Works with any Tray core package
Embedded Bundle

Custom

What's included:
  • Best for creating turn-key integrations for end users
  • Configuration Wizard included
  • Solution Instances for customer deployments
  • Custom JavaScript support
  • Complete API Suite
  • White-label capabilities
  • Partner ecosystem tools
  • Requires Enterprise package

Tray.io Use Cases

FAQ's About Tray.io

What makes Tray.io different from other integration platforms?
Tray.io combines traditional iPaaS capabilities with AI agent building through Merlin. It offers low-code tools for business users while providing flexibility for developers. The platform uses task-based pricing instead of per-user fees, making it more cost-effective as you scale.
Do I need coding skills to use Tray.io?
No coding is required for basic workflows using the visual builder and pre-built connectors. However, developers can add custom JavaScript code when needed for complex logic. The platform serves both non-technical business users and experienced developers.
How does pricing work with the task-based model?
You pay for automation tasks that your workflows execute, rather than per user or per connection. Tasks include actions like creating records, sending emails, or processing data. Your plan includes core features, and you add usage credits based on your automation volume.
What is Merlin Agent Builder?
Merlin Agent Builder is Tray's AI agent platform that lets you create intelligent assistants that can understand requests, access multiple systems, remember context across conversations, and take actions automatically. These agents deploy in Slack, Teams, web apps, or via API.
Is Tray.io secure for enterprise use?
Yes, Tray.io includes enterprise-grade security features like SSO, two-factor authentication, role-based access controls, and audit logs. The platform is SOC2 Type 2 certified and compliant with GDPR, CCPA, and HIPAA regulations for handling sensitive data.
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