Hailuo AI vs Luma AI: Features, Pricing and User Reviews 2026

Hailuo AI has five plans, from free trial credits up to a top tier built for heavy daily use.

• Free ($0/month): One-time trial credits and access to Hailuo models, with a watermark on videos.

• Standard ($10.50/month): 1,000 credits a month, watermark removed, plus access to Veo 3.1 and Sora 2 models.

• Pro ($38/month): 4,500 credits a month, lower cost per second of video, up to 1080p output, and 2 videos generating at once.

• Master ($89/month): 10,500 credits a month, higher image generation limits, and a bigger task queue.

• Max ($216/month): 27,000 credits a month, the lowest generation cost, unlimited Hailuo 2.3 and 2.0 videos, and 4K unlimited access on top image models.

Paying yearly instead of monthly lowers the price on every paid plan, for example Standard drops to about $8.40 a month and Max drops to about $184 a month.

Luma AI offers individual plans billed monthly or yearly, with yearly billing saving up to 20 percent. The Plus plan costs $30 a month, or $25 a month billed yearly, and includes 10,000 credits, image and video models, guest collaborator editing, and commercial use rights.

The Pro plan is $90 a month, or $75 a month billed yearly, and includes 40,000 credits plus 4 times the Luma Agents usage of Plus. The Ultra plan costs $300 a month, or $250 a month billed yearly, with 150,000 credits and 15 times the Luma Agents usage.

For organizations, the Team and Enterprise plans are priced on request and add team management, shared credits, usage analytics, and single sign-on, with Enterprise also including custom fine-tuning and dedicated training.

Beyond the subscription, each video, image, or audio generation uses credits, with the exact cost depending on the model, resolution, and length chosen.