Clay

Clay is an AI-powered automation platform designed for Go-To-Market teams. You input your target criteria, and it searches through 100+ premium data sources to build comprehensive lead lists with enriched contact information and company data.

Unlike traditional prospecting tools that limit you to one database, Clay combines multiple data providers to give you better coverage and accuracy. This "waterfall enrichment" approach means if one source doesn't have the information you need, it automatically tries another until it finds what you're looking for.

It offers both free and paid plans based on credit usage. The free version gives you 100 credits monthly to test the platform, while paid plans provide thousands of credits with advanced features like CRM integrations, AI research agents, and automated workflows for scaling your outreach efforts.

Using Clay is straightforward, and you don't need technical skills to get started. Here's how:

• Create your account: Sign up on Clay's website and choose between the free trial or paid plan.

• Build your lead list: Upload a CSV file, connect your CRM, or use Clay's prospecting tools to find companies and contacts.

• Enrich your data: Use Clay's 100+ data sources to find email addresses, phone numbers, social profiles, and company information automatically.

• Set up AI research: Let Clay's AI agents read websites, analyze social media, and gather specific information about your prospects.

• Create personalized messages: Use AI to craft relevant outreach messages based on the enriched data.

• Connect to your tools: Integrate with your CRM, email tools, and other sales software to automate the entire process.

Tips for best results:

• Start with a clear target audience to get better data

• Use multiple data sources for higher accuracy

• Set up automated workflows to save time

• Monitor your credit usage to stay within budget

• Access 100+ premium data sources for lead enrichment

• AI-powered research agents (Claygent) for web scraping

• Waterfall enrichment for maximum data coverage

• Automated workflow builder with conditional logic

• CRM integrations with Salesforce, HubSpot, and others

• AI message generation for personalized outreach

• Credit-based flexible pricing

• Chrome extension for easy prospecting

• API access for custom integrations

• Team collaboration features