SendGrid vs Brevo: Features, Pricing and User Reviews 2026

SendGrid

Email Delivery Platform for Businesses

Transactional Email API SMTP Service Provider+1 more

Brevo

All-in-One Email Marketing, SMS & CRM Platform

Marketing Automation CRM Systems+1 more

SendGrid

Email Delivery Platform for Businesses

Transactional Email API SMTP Service Provider+1 more

Brevo

All-in-One Email Marketing, SMS & CRM Platform

Marketing Automation CRM Systems+1 more

SendGrid

SendGrid is a complete email delivery system that works in the cloud. You can use it in two ways: through an API for automatic emails from your website or app, or through a user interface for creating marketing campaigns.

The Email API helps developers send transactional emails programmatically using popular programming languages like Python, Node.js, PHP, and Ruby. It connects to your application through simple code or SMTP relay.

The Marketing Campaigns tool lets marketers create beautiful emails using drag-and-drop editors, manage contact lists, segment audiences, and track email performance through detailed analytics. Both services include features like email validation to check addresses before sending, dynamic templates for personalization, and real-time delivery monitoring to ensure high inbox placement rates.

Brevo

Brevo is a marketing platform that brings together email, SMS, WhatsApp, and chat tools in one system. You can send campaigns, automate messages based on customer actions, and manage your contacts all from a single dashboard.

The platform includes a built-in CRM to track leads and sales, landing page builder for growing your email list, and AI features that help write better content and choose the best send times. Unlike many tools that charge based on how many contacts you have, Brevo charges based on how many emails you send each month.

It offers a free plan with 300 emails per day, making it accessible for beginners. As your business grows, you can upgrade to access more features like advanced automation, A/B testing, and multi-user access.

Features of SendGrid and Brevo

SendGrid

Powerful Email API for transactional emails
Marketing campaign builder with drag-and-drop editor
Email validation to verify addresses
Dynamic templates with personalization
Real-time analytics and reporting
Dedicated IP addresses for better deliverability
Domain authentication (SPF, DKIM, DMARC)
Contact list management and segmentation
A/B testing capabilities
Automation workflows
Webhook support for real-time events
SMTP relay option

Brevo

Email and SMS marketing with drag-and-drop editor
Multi-channel campaigns across WhatsApp, web push, and mobile wallet
Marketing automation with trigger-based workflows
Built-in CRM for sales pipeline management
AI content generation and send-time optimization
Landing page and form builder
A/B testing for campaigns
Advanced segmentation and personalization
Transactional email capabilities
Real-time analytics and heat maps

Use Cases of SendGrid and Brevo

SendGrid

Transactional Email Sending Marketing Email Sending Bulk Email Sending Email Performance Tracking Email Address Verification Email Bounce Handling Email Deliverability Optimization

Brevo

Transactional Email Sending Marketing Email Sending Email Campaign Automation Newsletter Sending Email Audience Segmentation Email-CRM Integration Email Campaign Scheduling Abandoned Cart Email Sending Drip Campaign Sending Email Subscriber Management Customer Re-engagement

Pricing of SendGrid and Brevo

SendGrid

SendGrid offers flexible pricing for both Email API and Marketing Campaigns with free trials available.

Email API Pricing:

Free Trial: Send 100 emails per day for 60 days with basic analytics and one teammate access.
Essentials Plan ($19.95/month): Send 50,000-100,000 emails monthly with analytics, two event webhooks, and one additional teammate.
Pro Plan ($89.95/month): Send 100,000-2,500,000 emails monthly with dedicated IPs, subuser management, single sign-on, up to 1,000 teammates, five event webhooks, 2,500 email validations, and advanced template testing.
Premier Plan (Custom pricing): Custom high-volume solutions with all Pro features plus 5,000 email validations and dedicated support.

Marketing Campaigns Pricing:

Free Trial: Store 100 contacts and send 100 emails daily with design editors, segmentation, three email testing credits, and one signup form.
Basic Plan ($15/month): Store up to 100,000 contacts and send up to 300,000 emails monthly with 10 email testing credits, five signup forms, and ticket, chat, and phone support.
Advanced Plan ($60/month): Store 200,000 contacts and send 1,000,000 emails monthly with automation, dedicated IPs, 60 email testing credits, 15 signup forms, up to 1,000 teammates, and guaranteed response times.
Custom Plan: Tailored solutions for enterprises with custom pricing and all Advanced features.

Brevo

Brevo offers flexible pricing based on email sending volume rather than contact count, making it affordable for businesses with large databases.

The Free Plan gives you 300 emails per day (about 9,000 monthly) with unlimited contact storage. It includes email campaigns, basic automation, forms, and a sales CRM.

The Starter Plan starts at $9 per month for 5,000 emails and removes the daily limit. You can remove Brevo branding for an additional $12 monthly.

The Standard Plan begins at $18 per month and adds marketing automation, A/B testing, advanced reporting, and landing pages.

For larger teams, the Professional Plan starts at $499 monthly for 150,000 emails and includes WhatsApp campaigns, contact scoring, AI segmentation, and phone support.

The Enterprise Plan offers custom pricing for businesses sending over 1 million emails monthly with dedicated support and advanced features.