Adobe Firefly vs Luma AI: Features, Pricing and User Reviews 2026

Adobe Firefly

Create Images, Video & Audio

AI Image Generator AI Design Generator

Luma AI

Creative AI Video and Image Platform

AI Image Generator AI Video Generator+2 more

Adobe Firefly

Create Images, Video & Audio

AI Image Generator AI Design Generator

Luma AI

Creative AI Video and Image Platform

AI Image Generator AI Video Generator+2 more

Adobe Firefly

Adobe Firefly is a family of AI tools that helps you create and edit images, video, audio, and vector graphics just by typing what you want. It works as a web app, mobile app, and inside popular Adobe tools like Photoshop and Premiere Pro.

You can generate pictures, turn text into short videos, remove or replace parts of a photo, add background music, and even translate videos into other languages. All this happens through one simple prompt box.

Firefly is built to be safe for business use. It is trained on licensed images, so you can use what you create in real projects without worry.

It also comes with free daily use, plus paid plans that unlock more credits, longer videos, and full access to Photoshop and other Adobe apps.

Luma AI

Luma AI is a creative platform that turns your ideas into finished videos, images, and audio. Instead of switching between many separate tools, you simply describe what you need, and Luma's AI agents research, generate, and refine the work for you.

The platform runs on powerful in-house models, including the Ray series for video and Uni for images, while keeping your brand look consistent across every asset you create. You can also build reusable workflows called Skills, so tasks you repeat often only need to be set up once.

Luma is built for creators, studios, agencies, and teams who need production ready output rather than simple demo clips, with high quality exports suited for real campaigns and professional projects.

Features of Adobe Firefly and Luma AI

Adobe Firefly

Text to image and video generation
Generative Fill and Expand for photo editing
Background music and sound effect generation
Text to speech and audio translation
Vector graphics and brand kit creation
Firefly Boards for mood boards and storyboards
AI Assistant for multi step workflows
Works inside Photoshop, Premiere Pro, and Illustrator
Commercially safe outputs with Content Credentials
Free daily use plus paid plans

Luma AI

AI agents for video, image, and audio creation
Reusable Skills for repeated workflows
Ray 3.2 video model with keyframe control
Modify Video and Reframe editing tools
Uni model for brand consistent images
Native HDR and EXR export options
API access with Python and JavaScript SDKs
Team workspaces and shared credits

Use Cases of Adobe Firefly and Luma AI

Adobe Firefly

Content Creation AI Image Generation Graphic Design

Luma AI

Content Creation AI Image Generation Video Production Animation Production

Pricing of Adobe Firefly and Luma AI

Adobe Firefly

Adobe Firefly offers a free plan with daily generations, plus four paid plans for individuals.

Firefly Standard ($9.99/month): 2,000 credits per month with basic image and video tools.
Firefly Pro ($19.99/month): 4,000 credits, unlimited access to select models, and full access to Photoshop and Adobe Express Premium.
Firefly Pro Plus ($34.97/month, 30% off the first year): 10,000 credits and unlimited generations on more image and video models.
Firefly Premium ($139.91/month, 30% off the first year): 50,000 credits and unlimited access to the Firefly Video Model.

Business plans start at $19.99 per license per month, billed annually, and add admin tools plus 24x7 support. The Pro Plus and Premium discounts end October 21, after which prices return to $49.99 and $199.99 per month.

Luma AI

Luma AI offers individual plans billed monthly or yearly, with yearly billing saving up to 20 percent. The Plus plan costs $30 a month, or $25 a month billed yearly, and includes 10,000 credits, image and video models, guest collaborator editing, and commercial use rights.

The Pro plan is $90 a month, or $75 a month billed yearly, and includes 40,000 credits plus 4 times the Luma Agents usage of Plus. The Ultra plan costs $300 a month, or $250 a month billed yearly, with 150,000 credits and 15 times the Luma Agents usage.

For organizations, the Team and Enterprise plans are priced on request and add team management, shared credits, usage analytics, and single sign-on, with Enterprise also including custom fine-tuning and dedicated training.

Beyond the subscription, each video, image, or audio generation uses credits, with the exact cost depending on the model, resolution, and length chosen.