IFTTT vs Make: Features, Pricing and User Reviews 2026
What are IFTTT and Make?
IFTTT is an automation tool that helps you connect different apps and devices to work together seamlessly. It uses simple conditional logic where one event triggers another action automatically. For example, you can create an Applet that saves your Instagram photos to Google Drive, or turns on your smart lights when you arrive home.
The platform works with a wide range of services including social media, productivity tools, smart home devices, and business applications. You can choose from millions of pre-made Applets created by other users or build your own custom automations from scratch.
IFTTT offers both free and paid plans. The free plan lets you create basic automations, while Pro and Pro+ plans unlock advanced features like multi-step Applets, faster speeds, and AI-powered tools for content creation.
Make.com is a visual workflow automation platform that connects different apps and services to create powerful automated processes. Think of it as the bridge between all your favorite business tools, allowing them to work together seamlessly without manual intervention.
The platform uses a unique visual approach where you build automations using modules and connections that look like a flowchart. Each module represents an action in a specific app, and you connect them to create complete workflows called scenarios. Make supports over 2,000 integrations including Google Workspace, Slack, Salesforce, social media platforms, and countless other business tools.
What sets Make apart is its flexibility and power. You can create simple automations like forwarding emails to spreadsheets, or complex multi-step workflows that involve conditional logic, data transformation, and AI integration. The platform is designed for both beginners and advanced users who need sophisticated automation capabilities.
Features of IFTTT and Make
Connect 1,000+ apps and smart devices
Millions of pre-made Applets available
Multi-step automations with multiple actions
AI-powered content creation tools
Mobile apps with location triggers
Webhooks for custom integrations
Filter code for conditional logic
Fast execution speeds for Pro users
Social media cross-posting
Smart home device control
Business workflow automation
No coding required
Visual drag-and-drop automation builder
2,000+ app integrations and connections
AI-powered workflows with intelligent agents
Real-time execution and minute-level scheduling
Advanced conditional logic and data transformation
Team collaboration with role-based permissions
Error handling and debugging tools
Template library with pre-built automations
Enterprise security and compliance features
API access for custom integrations
Use Cases of IFTTT and Make
Pricing of IFTTT and Make
IFTTT offers flexible pricing to match different automation needs. The Free plan provides 2 Applets with standard speeds, unlimited runs, and access to simple no-code integrations. This plan is perfect for beginners exploring automation.
The Pro plan costs $3.99 per month (or $2.99 per month billed annually at $35.88 per year). It includes 20 Applets, fastest execution speeds, multi-action Applets, Webhooks, Twitter integration, and priority customer support. This plan suits users with moderate automation needs.
The Pro+ plan is $11.99 per month (or $8.99 per month billed annually at $107.88 per year) and offers unlimited Applets. It includes everything in Pro, plus AI services for content generation, the ability to connect multiple accounts per service, advanced queries and filter code, and prioritized customer support. This plan is ideal for small business owners and power users who need comprehensive automation capabilities.
All paid plans offer a free trial period to test features before committing.
Make offers flexible pricing plans to accommodate different automation needs. The Free plan provides 1,000 operations monthly, perfect for testing and simple automations. Operations are individual actions your workflows perform, like adding a row to a spreadsheet or sending an email.
Paid plans include:
Core ($9/month): 10,000 operations with unlimited scenarios and API access
Pro ($16/month): 10,000 operations plus priority execution and advanced features
Teams ($29/month): 10,000 operations with team collaboration tools and shared templates
Enterprise (Custom pricing): Unlimited operations, dedicated support, and advanced security features
All plans include access to the visual builder and app integrations. You can purchase additional operations at $1 per 1,000 operations if you exceed your monthly limit. Make offers excellent value compared to competitors, especially for complex multi-step automations that would cost significantly more on other platforms.
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