IFTTT vs Zapier: Features, Pricing and User Reviews 2026

IFTTT offers three simple pricing plans. The Free plan costs nothing forever and includes 2 Applets, standard Applet speeds, and unlimited Applet runs, making it a good starting point for basic automation.

The Pro plan costs $4.99 per month, or $2.99 per month when billed yearly at $35.88 a year, which saves 40%. Pro includes 20 Applets, faster Applet speeds, multi-action Applets, webhooks, and increased rate limits.

The Pro+ plan costs $14.99 per month, or $8.99 per month when billed yearly at $107.88 a year, also saving 40%. Pro+ includes everything in Pro plus unlimited Applets, AI services, multiple connected accounts, queries and filter code, and prioritized customer support.

Zapier has three separate pricing tracks built around Platform, Agents, and Chatbots.

• Platform Free ($0/month): Free forever with 100 tasks a month and unlimited Zaps, Tables, and Forms.

• Platform Professional ($29.99/month): Or $19.99 a month billed annually, adds multi step Zaps, premium apps, webhooks, and AI fields.

• Platform Team ($103.50/month): Or $69 a month billed annually, supports 25 users with shared workflows and SAML SSO.

• Platform Enterprise (Custom): Adds unlimited users, advanced admin controls, and a technical account manager.

Zapier also runs separate Agents plans (Free, Pro at $50 a month or $400 a year, and a custom Enterprise option) and Chatbots plans (Free, Pro at $20 a month, Advanced at $100 a month, and a custom plan for more than 20 chatbots). Annual billing saves around 33% compared to paying monthly across most plans.