ImprovMX vs Mailchimp: Features, Pricing and User Reviews 2026

ImprovMX

Simple Email Forwarding for Your Domain

SMTP Service Provider Email Forwarding Service

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

ImprovMX

Simple Email Forwarding for Your Domain

SMTP Service Provider Email Forwarding Service

Mailchimp

Email Marketing Made Simple

Marketing Automation CRM Systems+2 more

ImprovMX

ImprovMX is a cloud-based email forwarding tool that connects your custom domain to your existing email inbox. Instead of setting up complicated email servers or paying for expensive hosting, you simply point your domain to ImprovMX and create email aliases that forward to your personal email.

For example, you can receive emails at [email protected] and have them arrive in your Gmail inbox. You can also send emails from your custom domain using their SMTP service, making your messages look professional and consistent.

The service includes features like catch-all addresses, custom routing rules, email logs for tracking, and an API for developers. It works fast, with most emails forwarding in under 5 seconds, and maintains a strong uptime record for reliability.

Mailchimp

Mailchimp is a complete marketing platform that focuses on email marketing. You can use it to design emails, send campaigns to thousands of people at once, and see how many people open or click your emails. The platform also offers automation, which means you can set up emails to send automatically based on customer actions.

Beyond email, Mailchimp includes tools for creating landing pages, managing social media posts, and building simple websites. It connects with popular platforms like Shopify, WordPress, and Salesforce to sync your customer data automatically. The platform uses smart technology to suggest the best times to send emails and help you reach more customers. Both beginners and experienced marketers find value in its features and ease of use.

Features of ImprovMX and Mailchimp

ImprovMX

Custom domain email forwarding to existing inbox
SMTP sending for professional outbound emails
Catch-all addresses and regex routing rules
Fast 5-second average forwarding time
99.99% uptime guarantee
Email logs with configurable retention
API for programmatic management
GDPR compliant and privacy focused
No email storage on servers
Multiple domain support on paid plans

Mailchimp

Email campaign creation with drag-and-drop editor
Marketing automation for customer journeys
Contact management and smart segmentation
Real-time analytics and performance tracking
Integration with Shopify, WordPress, and Salesforce
Landing page and website builder
Social media post scheduling
SMS marketing add-on
AI-powered send time optimization
Mobile app for iOS and Android

Use Cases of ImprovMX and Mailchimp

ImprovMX

Transactional Email Sending Email Forwarding DNS Record Configuration

Mailchimp

Transactional Email Sending Marketing Email Sending Newsletter Sending Email Campaign Automation Email List Management Email Audience Segmentation Email A/B Testing Email Campaign Scheduling Abandoned Cart Email Sending Drip Campaign Sending Email Subscriber Management Customer Re-engagement

Pricing of ImprovMX and Mailchimp

ImprovMX

ImprovMX offers transparent pricing with a forever-free plan and scalable paid options.

The Free Plan includes 1 domain, 25 email aliases, basic forwarding features, and 7 days of email logs. This plan is perfect for personal projects and side businesses.

Premium ($9/month) expands to 30 domains, 100 aliases per domain, 10 routing rules per domain, 6,000 SMTP emails monthly, and up to 180 days of log retention with a 99% uptime guarantee.

Pro ($24/month) offers 100 domains, 200 aliases per domain, 50 routing rules per domain, 30,000 SMTP emails monthly, and the same extended logging and uptime guarantee.

Enterprise (Custom Pricing) provides unlimited everything with a 99.99% uptime guarantee, white-label options, and dedicated support. Contact their team for custom pricing based on your specific needs.

Mailchimp

Mailchimp offers flexible pricing based on your contact list size and features needed.

Free Plan: Perfect for beginners with up to 500 contacts and 1,000 monthly emails. Includes basic email tools and limited reporting. Currently has a promotional offer with expanded features.
Essentials Plan: Starts at $13 per month for 500 contacts (promotional price $6.50 for 12 months). Includes 5,000 monthly emails, 3 user seats, and 24/7 support with limited automation.
Standard Plan: Starts at $20 per month for 500 contacts (promotional price $10 for 12 months). Offers 6,000 monthly emails, 5 user seats, advanced automation with 200 flow steps, and AI features at no extra cost.
Premium Plan: Starts at $350 per month for 10,000 contacts (promotional price $175 for 12 months). Includes 150,000 monthly emails, unlimited users and audiences, phone support, and 5 role-based access levels for complex business needs.

All paid plans scale with your contact list, and you get better features as you upgrade.