Recraft vs Luma AI: Features, Pricing and User Reviews 2026

Recraft

AI Design Tool for Images & Vectors

AI Image Generator AI Design Generator

Luma AI

Creative AI Video and Image Platform

AI Image Generator AI Video Generator+2 more

Recraft

AI Design Tool for Images & Vectors

AI Image Generator AI Design Generator

Luma AI

Creative AI Video and Image Platform

AI Image Generator AI Video Generator+2 more

Recraft

Recraft is a design platform that uses AI to create images, vector graphics, and videos for creators, marketers, and teams. Instead of random art, it focuses on clean, professional results you can actually use in real projects like logos, ads, and product mockups.

You work inside an open canvas where you can generate, edit, and organize your designs in one place. You can type what you want or upload a reference image, and pick from many AI models for raster or vector output.

Recraft has a free plan with basic limits, plus paid plans that unlock commercial rights, video generation, and team tools. There is also an API for developers who want to build it into their own apps.

Luma AI

Luma AI is a creative platform that turns your ideas into finished videos, images, and audio. Instead of switching between many separate tools, you simply describe what you need, and Luma's AI agents research, generate, and refine the work for you.

The platform runs on powerful in-house models, including the Ray series for video and Uni for images, while keeping your brand look consistent across every asset you create. You can also build reusable workflows called Skills, so tasks you repeat often only need to be set up once.

Luma is built for creators, studios, agencies, and teams who need production ready output rather than simple demo clips, with high quality exports suited for real campaigns and professional projects.

Features of Recraft and Luma AI

Recraft

AI image and vector generation
Editable SVG vector output
Custom brand style creation
Background removal and inpainting
Image upscaling and mockup tools
Text-to-video and image-to-video
Infinite canvas workspace
Real-time team collaboration
Figma, Framer, and Chrome integrations
Full API access for developers

Luma AI

AI agents for video, image, and audio creation
Reusable Skills for repeated workflows
Ray 3.2 video model with keyframe control
Modify Video and Reframe editing tools
Uni model for brand consistent images
Native HDR and EXR export options
API access with Python and JavaScript SDKs
Team workspaces and shared credits

Use Cases of Recraft and Luma AI

Recraft

Content Creation AI Image Generation Graphic Design Brand Style Asset Generation

Luma AI

Content Creation AI Image Generation Video Production Animation Production

Pricing of Recraft and Luma AI

Recraft

Recraft offers a Free plan with limited daily credits, public images, and no commercial rights, good for trying out the tool.

The Basic plan costs $12/month (or $10/month billed yearly at $120/year) and includes 1,000 credits, commercial rights, private generations, and unlimited uploads.

The Pro plan costs $20/month (or $16/month billed yearly at $192/year) and adds video generation, 2,000 credits, and priority image generation.

The Teams plan costs $22/month per seat (or $18/month per seat billed yearly at $211/year per seat) and adds shared workspaces, centralized billing, and SSO.

Developers can also use the API, which is billed per image starting around $0.002 for simple edits.

Luma AI

Luma AI offers individual plans billed monthly or yearly, with yearly billing saving up to 20 percent. The Plus plan costs $30 a month, or $25 a month billed yearly, and includes 10,000 credits, image and video models, guest collaborator editing, and commercial use rights.

The Pro plan is $90 a month, or $75 a month billed yearly, and includes 40,000 credits plus 4 times the Luma Agents usage of Plus. The Ultra plan costs $300 a month, or $250 a month billed yearly, with 150,000 credits and 15 times the Luma Agents usage.

For organizations, the Team and Enterprise plans are priced on request and add team management, shared credits, usage analytics, and single sign-on, with Enterprise also including custom fine-tuning and dedicated training.

Beyond the subscription, each video, image, or audio generation uses credits, with the exact cost depending on the model, resolution, and length chosen.