Backtrack

Trade shows and business meetings are fast-paced environments where important details can easily slip through the cracks. Backtrack changes this reality with its smart recording technology that works backwards in time. This AI-powered tool helps sales professionals, exhibitors, and business teams capture conversations from the past 5-20 minutes on demand, ensuring no crucial information is ever lost again.

Built specifically for trade shows and professional networking events, Backtrack automatically creates AI-generated summaries, transcriptions, and CRM entries within seconds of ending a conversation. Whether you're managing booth conversations, client meetings, or networking sessions, this tool acts as your digital memory, helping you win more deals and build stronger professional relationships by never forgetting important details.

Backtrack is an innovative AI-powered meeting recorder and lead capture assistant designed specifically for trade shows, exhibitions, and professional networking events. Unlike traditional recording apps that require you to start recording before a conversation begins, Backtrack works backwards, allowing you to save and capture the last 5-20 minutes of any conversation after it happens.

The tool combines retroactive audio recording with advanced AI technology to automatically generate conversation summaries, transcriptions, and contact information. It integrates seamlessly with popular CRM systems like Salesforce, HubSpot, and Zoho, automating follow-up processes that traditionally require hours of manual work.

Founded by the same team behind Yac, Backtrack has empowered over 50,000 professionals to never miss important meeting details again. The platform works across all devices including Mac, Windows, iOS, and Android, making it accessible wherever your business takes you.

Using Backtrack is simple and requires no advance planning. Start by downloading the app on your smartphone, tablet, or computer and create your account. The tool runs quietly in the background during your meetings or trade show conversations, continuously recording a rolling buffer of audio.

Here's how to maximize Backtrack's potential:

• Keep the app running in the background during events or meetings

• After an important conversation ends, tap the save button to capture the last 5-20 minutes

• Take a photo of business cards or LinkedIn QR codes to trigger automatic contact enrichment

• Let the AI generate instant summaries and transcriptions of your saved conversations

• Connect your CRM system to automatically add leads and follow-up information

The app works perfectly for booth conversations at trade shows, client meetings, networking events, and even casual business discussions. Once you save a conversation, Backtrack immediately processes it using AI, extracts key information like contact details and action items, and organizes everything for easy follow-up when you return to your office.

Backtrack offers a comprehensive suite of features designed to revolutionize how professionals capture and manage important conversations. The platform's core strength lies in its retroactive recording capability, allowing users to capture up to 20 minutes of past audio on-demand without any advance setup.

Key features include:

• Retroactive Recording: Save conversations from the past 5-20 minutes after they happen

• AI-Powered Summaries: Generate instant transcriptions and conversation summaries using advanced AI

• CRM Integration: Automatically sync with Salesforce, HubSpot, Zoho, and other popular CRM platforms

• Business Card Scanning: Instantly digitize and organize business cards with OCR technology

• LinkedIn QR Code Analysis: Quickly capture and analyze LinkedIn profile information

• Secure Local Storage: All recordings are stored locally on your device until you choose to upload them

• Cross-Platform Support: Available on Mac, Windows, iOS, and Android devices

• Team Collaboration: Share important conversation highlights with team members instantly

The platform also includes advanced lead tracking capabilities that help exhibitors monitor ROI across multiple events and maintain organized follow-up processes for better sales outcomes.

Backtrack offers transparent and straightforward pricing designed for individual professionals and teams attending trade shows and events. The platform operates on an event-based pricing model, making it cost-effective for occasional users and frequent exhibitors alike.

Current Pricing Structure:

• Per Event Pricing: $500 per person per event with no hidden costs or additional fees

• Enterprise Plan: Custom pricing available for large teams and organizations with additional features like team management, advanced analytics, and priority support

The pricing includes unlimited storage of recordings, unlimited access to past conversations, unlimited AI card scans and new recordings, and full CRM integration. No additional hardware is required since the tool works with your existing smartphone or computer. For businesses attending multiple events annually, custom enterprise packages are available with volume discounts and enhanced team collaboration features.