Webflow vs B12: Features, Pricing and User Reviews 2026

Webflow's pricing covers several separate plan types, so you only pay for what your project actually needs.

• Site Plans: Starter is free forever for building and testing. Basic costs $25 a month ($15 a month billed yearly) for simple sites without a CMS. Premium costs $39 a month ($25 a month yearly) and adds the CMS, code components, and site search.

• Platform Plans: The Team plan costs $2,500 a month on an annual contract and adds governance, publishing workflows, and localization. Enterprise pricing is custom and includes dedicated support and advanced security.

• Ecommerce Plans: Standard, Plus, and Advanced run from $42 to $235 a month, with lower yearly rates and transaction fees dropping from 2% to 0% on higher tiers.

• Workspace Plans: Team and Freelancer/Agency Workspaces range from free to $60 a month, covering staging sites, AI credits, and shared libraries.

• Add-ons: Optimize, Analyze, and Localize can be added to any Site plan starting around $9 to $379 a month depending on usage, and extra AI credits cost $25 a month for 2,000 credits.

All prices are in USD, per site, plus applicable taxes at checkout, and yearly billing can save up to 40% compared with monthly billing.

B12 has two ways to get a website: build it yourself with AI, or let B12 experts build it for you.

• Free ($0/month): A B12 subdomain, mobile friendly site, and a small daily AI credit limit.

• Website ($49/month): Adds a custom domain, more AI credits, analytics, and integrations.

• Website + Client Engagement ($78/month): Adds payments, invoicing, email marketing, contact management, and eSignatures.

• Professional ($199/month): A B12 expert builds and manages your site with business tools included, for 1 seat.

• Advanced ($399/month): Adds 5 seats, directory listings, monthly updates, and priority support.

Yearly billing lowers every paid plan by about 15 percent, and the Website and Client Engagement plans also offer $1 a month for the first 3 months.