Tray.io vs Zapier: Features, Pricing and User Reviews 2026
Compare features, pricing, reviews, and more to make an informed decision
Tray.io
Tray.io is an AI-powered integration platform that connects apps and automates workflows with low-code tools for building AI agents.
Zapier
Zapier connects 8,000+ apps to automate workflows without coding, making repetitive tasks disappear with simple automation rules.
Tray.io
Tray.io is an AI-powered integration platform that connects apps and automates workflows with low-code tools for building AI agents.
Zapier
Zapier connects 8,000+ apps to automate workflows without coding, making repetitive tasks disappear with simple automation rules.
Tray.io
Low-code visual workflow builder with drag-and-drop interface
Merlin AI Agent Builder for intelligent automation
600+ pre-built app connectors and universal API connector
Task-based flexible pricing model
Real-time monitoring and detailed logging
Enterprise security with SSO and compliance certifications
Embedded white-label solutions for customer integrations
Team collaboration with role-based access controls
Dedicated support and customer success resources
Zapier
Connect 8,000+ apps with no-code automation
Multi-step workflows with conditional logic
AI-powered workflow building and suggestions
Team collaboration and shared workspaces
Real-time triggers and scheduled automation
Built-in data filtering and formatting tools
Webhooks for custom integrations
Premium app access and enterprise security
Mobile and web platform access
Detailed analytics and monitoring
Tray.io
Tray.io uses a flexible pricing model based on your chosen plan, usage level, and optional add-ons rather than fixed monthly fees.
The Pro Plan is designed for teams tackling a specific critical use case within a department. It includes 3 workspaces and 7-day log retention, making it suitable for focused automation projects.
The Team Plan works best for multiple use cases across a department. It provides 20 workspaces, access to all add-ons, and everything in Pro plus enhanced capabilities.
The Enterprise Plan serves organizations with multiple departments and external partner integrations. It includes unlimited workspaces, all add-ons included by default, and access to the Embedded Bundle for customer-facing integrations.
Merlin Agent Builder is purchased separately to add AI agent capabilities to any plan. Pricing is custom and based on your specific requirements.
Zapier
Zapier offers flexible pricing plans designed to grow with your automation needs. The Free plan provides 100 tasks per month with unlimited two-step Zaps, perfect for trying out basic automation.
Paid plans include:
Professional ($29.99/month): 750+ tasks, multi-step Zaps, premium apps, and advanced features like conditional logic
Team ($103.50/month): Shared workspaces, unlimited users, collaboration tools, and priority support
Enterprise (Custom pricing): Advanced security, governance controls, dedicated support, and custom integrations
All paid plans include unlimited Zaps, premium app access, and email support. Higher-tier plans also offer live chat support and faster response times. The platform uses a task-based pricing model where each successful action counts as one task. Annual billing provides significant savings compared to monthly payments, and enterprise customers can negotiate custom pricing based on their specific needs.
