Zapier vs IFTTT: Features, Pricing and User Reviews 2026

Zapier has three separate pricing tracks built around Platform, Agents, and Chatbots.

• Platform Free ($0/month): Free forever with 100 tasks a month and unlimited Zaps, Tables, and Forms.

• Platform Professional ($29.99/month): Or $19.99 a month billed annually, adds multi step Zaps, premium apps, webhooks, and AI fields.

• Platform Team ($103.50/month): Or $69 a month billed annually, supports 25 users with shared workflows and SAML SSO.

• Platform Enterprise (Custom): Adds unlimited users, advanced admin controls, and a technical account manager.

Zapier also runs separate Agents plans (Free, Pro at $50 a month or $400 a year, and a custom Enterprise option) and Chatbots plans (Free, Pro at $20 a month, Advanced at $100 a month, and a custom plan for more than 20 chatbots). Annual billing saves around 33% compared to paying monthly across most plans.

IFTTT offers three simple pricing plans. The Free plan costs nothing forever and includes 2 Applets, standard Applet speeds, and unlimited Applet runs, making it a good starting point for basic automation.

The Pro plan costs $4.99 per month, or $2.99 per month when billed yearly at $35.88 a year, which saves 40%. Pro includes 20 Applets, faster Applet speeds, multi-action Applets, webhooks, and increased rate limits.

The Pro+ plan costs $14.99 per month, or $8.99 per month when billed yearly at $107.88 a year, also saving 40%. Pro+ includes everything in Pro plus unlimited Applets, AI services, multiple connected accounts, queries and filter code, and prioritized customer support.