
Tango
Tango creates AI browser agents that automate sales processes, eliminate manual data entry, and guide reps through CRM workflows in real-time.





Sales teams waste countless hours on repetitive tasks like data entry, tab switching, and following complex CRM processes. Tango changes this by creating intelligent browser agents that work directly within your existing sales tools. This AI-powered platform transforms any sales workflow into an automated, step-by-step process that guides sales reps in real-time.
Tango captures your sales processes once and turns them into smart browser agents that handle 90% of routine clicks and data entry. The platform works seamlessly with popular CRM systems like Salesforce and HubSpot, requiring no new integrations or system changes. Sales reps get real-time guidance, error checking, and automated field filling, allowing them to focus on building relationships and closing deals instead of navigating complex software.
What is Tango
Tango is an AI-powered sales automation platform that creates browser agents to handle repetitive sales tasks and guide reps through complex CRM workflows. Unlike traditional automation tools that require extensive integrations or API connections, Tango works directly in the browser where your sales team already operates.
The platform combines three key elements: workflow capture, intelligent automation, and real-time guidance. Sales managers simply record their processes by clicking through them once, and Tango automatically creates browser agents that can replicate these actions. These agents handle data entry, enforce pipeline rules, validate information, and provide step-by-step guidance to sales reps.
What makes Tango unique is its human-in-the-loop approach. The system automates routine tasks while keeping sales reps in control of important decisions. This hybrid model ensures accuracy while dramatically reducing the time spent on administrative work, helping sales teams increase productivity and maintain clean, consistent CRM data.
How to use Tango
Getting started with Tango is straightforward and requires no technical expertise. The setup process follows three simple steps: Show, Tell, and Run.
Show: Install the Tango browser extension and record your sales process by clicking through it once in your CRM or sales tools. Tango captures each step automatically, creating a visual workflow that can be reviewed and edited. The platform's Secure Blur feature automatically detects and hides sensitive information during recording.
Tell: Describe your business rules, approval processes, and validation requirements in plain English. Tango converts these descriptions into automated rules that guide sales reps and ensure consistency across your pipeline.
Run: Deploy your browser agents with a single click. Tango overlays your existing tools, providing real-time automation and guidance without requiring new systems or integrations. Sales reps can start agents instantly and take control whenever manual input is needed.
The platform works with all browser-based sales tools, from CRM systems to email platforms, making adoption seamless for any sales team regardless of their current tech stack.
Features of Tango
Tango offers comprehensive sales automation features designed to eliminate manual work and improve pipeline accuracy. The platform's core capabilities include intelligent workflow capture that automatically documents processes as you perform them, and browser-based agents that work within your existing sales tools.
Key features include:
Smart data extraction from CRM records, call transcripts, emails, and other sources
Real-time field filling and form completion with validation checks
Pipeline rule enforcement based on popular methodologies like MEDDPICC and SPICED
Quote automation with price book integration and approval workflows
Meeting preparation and follow-up automation that cuts work time by 75%
Error prevention with built-in validation and quality checks
The platform also provides advanced collaboration tools, including role-based access controls, workflow templates, and integration capabilities with existing knowledge bases. Tango's analytics dashboard tracks productivity improvements and identifies automation opportunities, while the secure architecture ensures all sensitive data remains protected during the automation process.
Tango Pricing
Tango follows a custom pricing model designed to scale with your sales team's needs. The platform offers per-user pricing with unlimited automations, making it cost-effective for teams of all sizes.
Pricing structure includes:
Custom demonstrations with real-world use case examples on the first call
Free trial period available after initial consultation
Hands-on setup support from onboarding through success
Per-user monthly pricing with no limits on automation creation
Enterprise-level arrangements for larger organizations with unique requirements
Tango prioritizes sales and operations teams of 10-200 people working with web-based sales tools. The company takes a consultative approach, ensuring each team understands the full potential of browser agents before implementation. This personalized approach helps teams maximize their return on investment and achieve measurable productivity improvements.
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