Tango
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Added:8/13/2025
Type:Saas
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CUSTOM
AI-PoweredSaaSBrowser ExtensionAutomationCRM
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Sales teams waste countless hours on repetitive tasks like data entry, tab switching, and following complex CRM processes. Tango changes this by creating intelligent browser agents that work directly within your existing sales tools. This AI-powered platform transforms any sales workflow into an automated, step-by-step process that guides sales reps in real-time.

Tango captures your sales processes once and turns them into smart browser agents that handle 90% of routine clicks and data entry. The platform works seamlessly with popular CRM systems like Salesforce and HubSpot, requiring no new integrations or system changes. Sales reps get real-time guidance, error checking, and automated field filling, allowing them to focus on building relationships and closing deals instead of navigating complex software.

What is Tango

Tango is an AI-powered sales automation platform that creates browser agents to handle repetitive sales tasks and guide reps through complex CRM workflows. Unlike traditional automation tools that require extensive integrations or API connections, Tango works directly in the browser where your sales team already operates.

The platform combines three key elements: workflow capture, intelligent automation, and real-time guidance. Sales managers simply record their processes by clicking through them once, and Tango automatically creates browser agents that can replicate these actions. These agents handle data entry, enforce pipeline rules, validate information, and provide step-by-step guidance to sales reps.

What makes Tango unique is its human-in-the-loop approach. The system automates routine tasks while keeping sales reps in control of important decisions. This hybrid model ensures accuracy while dramatically reducing the time spent on administrative work, helping sales teams increase productivity and maintain clean, consistent CRM data.

How to use Tango

Getting started with Tango is straightforward and requires no technical expertise. The setup process follows three simple steps: Show, Tell, and Run.

Show: Install the Tango browser extension and record your sales process by clicking through it once in your CRM or sales tools. Tango captures each step automatically, creating a visual workflow that can be reviewed and edited. The platform's Secure Blur feature automatically detects and hides sensitive information during recording.

Tell: Describe your business rules, approval processes, and validation requirements in plain English. Tango converts these descriptions into automated rules that guide sales reps and ensure consistency across your pipeline.

Run: Deploy your browser agents with a single click. Tango overlays your existing tools, providing real-time automation and guidance without requiring new systems or integrations. Sales reps can start agents instantly and take control whenever manual input is needed.

The platform works with all browser-based sales tools, from CRM systems to email platforms, making adoption seamless for any sales team regardless of their current tech stack.

Features of Tango

Tango offers comprehensive sales automation features designed to eliminate manual work and improve pipeline accuracy. The platform's core capabilities include intelligent workflow capture that automatically documents processes as you perform them, and browser-based agents that work within your existing sales tools.

Key features include:

  • Smart data extraction from CRM records, call transcripts, emails, and other sources

  • Real-time field filling and form completion with validation checks

  • Pipeline rule enforcement based on popular methodologies like MEDDPICC and SPICED

  • Quote automation with price book integration and approval workflows

  • Meeting preparation and follow-up automation that cuts work time by 75%

  • Error prevention with built-in validation and quality checks

The platform also provides advanced collaboration tools, including role-based access controls, workflow templates, and integration capabilities with existing knowledge bases. Tango's analytics dashboard tracks productivity improvements and identifies automation opportunities, while the secure architecture ensures all sensitive data remains protected during the automation process.

Tango Pricing

Tango follows a custom pricing model designed to scale with your sales team's needs. The platform offers per-user pricing with unlimited automations, making it cost-effective for teams of all sizes.

Pricing structure includes:

  • Custom demonstrations with real-world use case examples on the first call

  • Free trial period available after initial consultation

  • Hands-on setup support from onboarding through success

  • Per-user monthly pricing with no limits on automation creation

  • Enterprise-level arrangements for larger organizations with unique requirements

Tango prioritizes sales and operations teams of 10-200 people working with web-based sales tools. The company takes a consultative approach, ensuring each team understands the full potential of browser agents before implementation. This personalized approach helps teams maximize their return on investment and achieve measurable productivity improvements.

FAQ's About Tango

How does Tango work with existing CRM systems?
Tango works directly in your browser with any web-based CRM like Salesforce or HubSpot. No integrations or API connections required - it overlays your existing tools and automates actions through the user interface, just like a human would.
Is Tango secure for handling sensitive sales data?
Yes, Tango follows industry-leading security practices and includes Secure Blur technology that automatically detects and redacts sensitive information during workflow capture. Your CRM data stays within your systems, and Tango only stores process documentation and pipeline rules.
What types of sales processes can Tango automate?
Tango can automate any browser-based sales workflow including CRM updates, quote generation, meeting preparation, lead qualification, pipeline management, and follow-up activities. If you can do it in a browser, Tango can automate it.
How long does it take to set up Tango agents?
Most sales workflows can be captured and converted into working browser agents within minutes. Tango's simple record-and-deploy approach means you can create your first automation on day one, with ongoing support to optimize and expand your automations.
What makes Tango different from other sales automation tools?
Unlike traditional automation platforms that require integrations or coding, Tango works directly in browsers with a human-in-the-loop approach. It automates 90% of routine tasks while keeping sales reps in control of important decisions, ensuring both efficiency and accuracy.

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